Our Team

Fern Gordon

Fern Gordon

founder

Fern Gordon has a background in investment banking and is an entrepreneur who started and operated a successful chain of restaurants for more than eight years. Fern has extensive experience working with entrepreneurial businesses, helping them to streamline their internal bookkeeping and accounting. Fern also enjoys making speeches and delivering seminars on relevant topics such as “Preventing Bookkeeper Fraud” and “How to Create a Dashboard for Your Business”.

Dianna O'Doherty

Dianna O'Doherty

The Profit Line NY President

Dianna O’Doherty has years of experience working with for-profit and not-for-profit businesses in Canada and the US. Having spent much of her early career in investment banking, Dianna has returned to the world of small business where she loves helping owners achieve their goals through sound financial planning and management.